People
Lineup
Origin Story
Feral is a startup based in Mezzolombardo, in the Italian Dolomites, located at Località Maso Parti 2A, 38017 Mezzolombardo (IT). Feral ferments, macerates, and bottles all products in-house at its fermenteria in Mezzolombardo, in the province of Trento, Italy. Feral's retail and on-trade stockists span the UK, Belgium, France, and Spain. Feral is a startup based in the Italian Dolomites.[2] Feral's physical address is Località Maso Parti 2A, 38017 Mezzolombardo, Italy.[2] FERAL's production facility is located in Mezzolombardo, in the Piana Rotaliana area of Trentino, Italy.[7] FERAL's production facility is situated between Trento and Bolzano, surrounded by Teroldego vineyards and apple orchards.[7] Feral's production process was developed over two years of research before the product launched. Joia in Milan was Feral's first aspiring Michelin-starred client. The founding insight behind Feral was the question of whether the ritual of wine, beer, and the friendly toast could exist without alcohol, resulting in botanical, sophisticated non-alcoholic fermented drinks. Feral's startup diary blog, written by founder Maddalena Zanoni, was launched as a monthly series starting May 20, 2025. Feral's first recipe development began in late 2021 after founder Maddalena Zanoni met Sebastiano at a fermentation course in Bologna taught by Flavio Sacco. Feral publishes a startup diary blog series authored by founder Maddalena Zanoni.[1] Feral was founded by a group of botanists, scientists, chefs, and farmers.[2] Feral's concept originated around Christmas 2021.[4] The inspiration for FERAL came from Maddalena Zanoni's experience with wildflowers and medicinal herbs in the mountains of Trentino.[5] Feral has a production facility they call a 'Fermentery'.[1] FERAL's founder Maddalena Zanoni attended a fermentation course in Bologna in late 2021, where she met Sebastiano.[6] FERAL's early recipes were developed together with a scientist named Floris, who is Flemish.[6] FERAL transitioned from kitchen-based DIY production to a dedicated production facility after securing their first client, Joia restaurant in Milan.[7] FERAL's production facility was renovated starting in autumn 2022.[7] FERAL's first commercial batches were hand-bottled by a group of family, friends, and volunteers referred to internally as the 'FFF — Family, Friends & Fools'.[7] FERAL hired a lead brewer named Andrea, who previously worked at a craft brewery in Rome, to oversee production.[7] FERAL aimed to release its first real batch for sale by Christmas 2022.[7] FERAL's production challenges in their early batches included issues with microbiology that disrupted their initial launch timeline.[7] The fermentation course in Bologna was led by Flavio Sacco.[6] Feral's name derives from the English word meaning 'free' and 'wild'. The name 'Feral' refers to an animal or plant that was born in captivity but returned to the wild, symbolizing a gentle rebellion against mapped-out paths and a celebration of exploration beyond the norm. The name 'Feral' refers to an animal or plant that was born in captivity but returned to the wild.[5]
Key People
Feral's first recipe development began in late 2021 after founder Maddalena Zanoni met Sebastiano at a fermentation course in Bologna taught by Flavio Sacco. Feral's founder Maddalena Zanoni describes the brand's ethos as rooted in Trentino's borderland identity — Austrian grandparents, Italian parents — valuing rural simplicity over luxury. Feral was founded by a group of botanists, scientists, chefs, and farmers.[2] FERAL's founder Maddalena Zanoni attended a fermentation course in Bologna in late 2021, where she met Sebastiano.[6] FERAL's early recipes were developed together with a scientist named Floris, who is Flemish.[6]
Lineup
Feral's current lineup includes six beverages: N°1 White Beet Hop Szechuan, N°2 White Beet Ginger Allspice, N°3 Red Beet Pepper Thyme, N°4 Red Beet Lavender Juniper, N°5 Pét-Nat Rosé, and N°6 Cook The Mountain. Feral has at least four products available in a tasting box.
Philosophy
The founding insight behind Feral was the question of whether the ritual of wine, beer, and the friendly toast could exist without alcohol, resulting in botanical, sophisticated non-alcoholic fermented drinks. The name 'Feral' refers to an animal or plant that was born in captivity but returned to the wild, symbolizing a gentle rebellion against mapped-out paths and a celebration of exploration beyond the norm. Feral's founder Maddalena Zanoni describes the brand's ethos as rooted in Trentino's borderland identity — Austrian grandparents, Italian parents — valuing rural simplicity over luxury. The inspiration for FERAL came from Maddalena Zanoni's experience with wildflowers and medicinal herbs in the mountains of Trentino.[5] FERAL's core concept is creating sophisticated botanical non-alcoholic drinks that replicate the ritual of wine and beer.[5] FERAL identified lactic acid bacteria as a core ingredient and fermentation ally in their recipe development.[6] FERAL's philosophy centers on using fermentation to create elegant, refreshing acidity in non-alcoholic drinks.[6] FERAL's mission is to challenge conventions by uplifting forgotten, marginal, and underground plants.[6] Feral collaborates with organic-certified farmers for its ingredients rather than growing its own. Feral publishes an annual sustainability report. FERAL has published a sustainability report for 2024.[3] Feral self-describes its product category as non-alcoholic botanical fermentations (FAB), or FERmented ALternatives, and holds a patent on its process as the first to use it. Feral is stocked at multiple Michelin-starred restaurants, including Boury (3 stars, Roeselare, Belgium), Bartholomeus (2 stars, Knokke-Heist, Belgium), The Chick (2 stars, Mechelen, Belgium), Vrijmoed (2 stars, Gent, Belgium), Bulrush (1 star, Bristol, UK), HJEM (1 star, Hexham, UK), KOL (1 star, London, UK), Julien (1 star, Lievegem, Belgium), Publiek (1 star, Gent, Belgium), Table d'amis (1 star, Kortrijk, Belgium), and Restaurant L'Axel (1 star, Fontainebleau, France).
Techniques & Ingredients: What Makes FERAL Unique
Feral uses a patented lactic fermentation process that does not produce alcohol or carbon dioxide, converting sugars in beet juice exclusively into lactic acid. Feral does not use SCOBY; instead it uses carefully selected specific strains of lactic acid bacteria. Feral contains approximately 19 kcal per 100 ml, roughly three times fewer calories than wine, and a maximum of 4.3% residual sugars. Feral pasteurizes its beverages using a patent-pending technology to make them shelf-stable and safe for pregnant women without ruining organoleptic characteristics. Feral does not use preservatives and sources botanicals directly from plants — leaves, flowers, berries, roots, and woods — with all extractions and macerations produced in-house. Feral ferments, macerates, and bottles all products in-house at its fermenteria in Mezzolombardo, in the province of Trento, Italy. Feral collaborates with organic-certified farmers for its ingredients rather than growing its own. The first four Feral references are still (bubble-free), as the lactic bacteria strains used do not produce carbon dioxide; only the fifth recipe is sparkling. Feral's production process was developed over two years of research before the product launched. Feral produces fermented botanical drinks that contain no alcohol.[2] Feral's production process starts from organic roots, spices, herbs, and wild fruits.[2] Feral's production process involves mixing, infusing, and allowing lactic fermentation to occur.[2] Feral blends ferments with macerated ingredients in its production process.[2] Feral has a production facility they call a 'Fermentery'.[1] FERAL identified lactic acid bacteria as a core ingredient and fermentation ally in their recipe development.[6] FERAL's philosophy centers on using fermentation to create elegant, refreshing acidity in non-alcoholic drinks.[6] FERAL uses maceration with herbs, flowers, and berries in combination with fermentation to transform the flavor of beetroot.[6] FERAL transitioned from kitchen-based DIY production to a dedicated production facility after securing their first client, Joia restaurant in Milan.[7] FERAL's production facility was renovated starting in autumn 2022.[7] FERAL's first commercial batches were hand-bottled by a group of family, friends, and volunteers referred to internally as the 'FFF — Family, Friends & Fools'.[7] FERAL hired a lead brewer named Andrea, who previously worked at a craft brewery in Rome, to oversee production.[7] FERAL aimed to release its first real batch for sale by Christmas 2022.[7] FERAL's production challenges in their early batches included issues with microbiology that disrupted their initial launch timeline.[7] Feral's white beet drink has been described as having good body, a spicy flavor, and a slightly acidic note.[2] Feral's mild acidity is naturally developed by selected microorganisms during fermentation, making the drinks well-suited for food pairing similarly to wine. Feral holds organic certification for three of its four recipes; Feral N°3 is not yet certified organic due to the use of oak wood for which an organic alternative has not been found. Feral beverages contain no sulfites or declarable allergens. Feral beverages are 100% vegan, made entirely from tubers, roots, flowers, berries, woods, and spices, with no animal-derived ingredients (except Feral N°6 which contains honey). All Feral recipes are naturally gluten-free and do not use cereals or gluten-containing ingredients. The Mountain Box contains two bottles: N°1 (Feral's first recipe) and N°6 (the Cook The Mountain collaboration), which share white beetroot as a common ingredient. Feral's drinks are organic and vegan, and are suitable for pregnant women. Feral's drinks are organic and vegan.[2]
Ingredient Sourcing
Feral's drinks are organic and vegan, and are suitable for pregnant women. Feral holds organic certification for three of its four recipes; Feral N°3 is not yet certified organic due to the use of oak wood for which an organic alternative has not been found. Feral beverages are 100% vegan, made entirely from tubers, roots, flowers, berries, woods, and spices, with no animal-derived ingredients (except Feral N°6 which contains honey). All Feral recipes are naturally gluten-free and do not use cereals or gluten-containing ingredients. Feral's drinks are organic and vegan.[2]
Awards and Recognitions
Feral is stocked at multiple Michelin-starred restaurants, including Boury (3 stars, Roeselare, Belgium), Bartholomeus (2 stars, Knokke-Heist, Belgium), The Chick (2 stars, Mechelen, Belgium), Vrijmoed (2 stars, Gent, Belgium), Bulrush (1 star, Bristol, UK), HJEM (1 star, Hexham, UK), KOL (1 star, London, UK), Julien (1 star, Lievegem, Belgium), Publiek (1 star, Gent, Belgium), Table d'amis (1 star, Kortrijk, Belgium), and Restaurant L'Axel (1 star, Fontainebleau, France). Feral has received over 1,199 customer reviews.
Media Mentions
Feral was mentioned in ZEIT as producing drinks with zero alcohol that are still substantial. Feral was featured in Gambero Rosso as a product designed specifically for gastronomic pairing, described as an adult beverage rich in volume and texture. Feral was described by Cook Inc. as a culinary exploration project bringing new dignity to the world of non-alcoholic beverages. Feral was featured in Raisin magazine, which described their drinks as having aromas, textures, and flavors akin to natural wines. Feral was featured in Identità Golose as a product that reinvents the approach to taste at zero alcohol. Feral was featured in Esquire, which described it as inaugurated by a group of botanists, scientists, chefs, and farmers. Feral was described by Linkiesta as creating a new category of multidimensional non-alcoholic beverages using herbs, flowers, spices, and woods in infusion or maceration. Joia in Milan, Pietro Leemann's restaurant, is described as the first Michelin-starred vegetarian restaurant in Europe.
References
- [1]Producerhttps://feral-drinks.com/es/blogs/start-up-diary/startup-and-down-feral-diary-page-1
- [2]Producerhttps://feral-drinks.com/
- [3]Producerhttps://feral-drinks.com/es/blogs/news
- [4]Producerhttps://feral-drinks.com/es/blogs/start-up-diary
- [5]Producerhttps://feral-drinks.com/es/blogs/start-up-diary/feral-startup-diary-2-the-birth-of-a-feral-idea
- [6]Producerhttps://feral-drinks.com/es/blogs/start-up-diary/startup-diary-feral-3-the-question-that-changed-everything
- [7]Producerhttps://feral-drinks.com/es/blogs/start-up-diary/startup-diary-feral-4-the-day-we-found-our-home