Producer
Interviews & Appearances
Muri Drinks - Premiumproxies aus Kopenhagen - GenussNetzwerk
Viinilehden Vuoden parhaat – nämä ilahduttivat vuonna 2023!
Flavor & Fermentation - Boston Restaurant News and Events
119. Hot Spot: Murray Paterson of MURI
Muri Is Coming to the U.S. - by Julia Bainbridge
Muri draws on kvass & kombucha for a complex NoLo wine alternative
Weinalternative Muri: Kein Alkohol, viel Sexappeal – DiePresse.com
Fascinating Largs Probus talk from Captain Murray Paterson
Ping Pong com Diego Paniagua, MD do Uruguai – Arcos Dorados Digital Portugues
Conoce a Diego Paniagua, nuevo MD de Argentina - Arcos Dorados Digital
A Deep Dive into the Craft of Flavorful Non-Alcoholic Beverages with Murray Paterson of Muri Drinks
#75 Beyond wine: creating category-less drinks with Muri
Muri Drinks - ny alkoholfri drik løfter barren - Feinschmeckeren
A Window into Latin America – Crops, Pests, and Products with Diego Paniagua
Diego Paniagua | Punto Biz
MURI — The Sound 0.5% 75cl (Jöro Restaurant shop)
Muri Drinks - Free Run Wine Merchants
Muri Show (podcast) - Muri Show | Listen Notes
Interview with Murray Paterson, Founder of Muri - Dry Atlas
3 - Murray Paterson - London Craft Beer Festival
Muri x Fade to Black (Non-Alcoholic Sparkling Red Wine) - 750ml
#75 Beyond wine: creating category-less drinks with Muri
Muri x The Four Horsemen Collaboration - De Maison Selections
Muri Passing Clouds Sparkling White - De Maison Selections
Nigerians Report Online: Murray Paterson
Background
Murray Paterson was 45 years old as of January 2025. He spent most of his life in London, where he grew up during the heyday of the city's dance culture, an influence MURI credits with shaping his worldview and the brand's identity. Before entering food and drink, he held corporate jobs, including a role at JP Morgan in Canary Wharf, which he left to pursue a career in the industry.[1],[2]
After leaving finance, Paterson moved into the UK cider industry, working in roles that ranged from picking apples in orchards to import and export, and to making drinks themselves. It was in cider that he developed a deep interest in blending and, as he tells it, fell in love with fermentation.[1],[3]
Paterson then moved to Copenhagen to work as a distiller at Empirical Spirits, the company founded by Lars Williams, former head of the test kitchen at Noma. According to a March 2025 podcast, the move took place approximately seven years prior to train at Empirical. He has said he joined the company after meeting Williams at a tasting, despite having no distilling experience.[1],[4]
At Empirical. While at Empirical, Paterson first discovered koji, learning how powerful it could be in creating complex, layered flavors. He has also described learning from Lars Williams how to compose a drink analogously to a complex dish — built from hundreds of components in varying proportions, many of them fermented.[5],[6]
Role & Contribution
Collaborations
Paterson accepted the 2025 Feinschmecker best non-alcoholic drink award on behalf of the MURI team.[7]
References
- [1]Podcast#75. Beyond Wine: Creating Category-Less Drinks with Muri
- [2]Producerhttps://muri-drinks.com/en-uk/blogs/flavor-library/muri-and-music
- [3]FeatureGood Drinks
- [4]Podcast119. Hot Spot: Murray Paterson of MURI
- [5]Producerhttps://muri-drinks.com/en-uk/blogs/flavor-library/founders-picks-top-four
- [6]FeatureWeinalternative Muri: Kein Alkohol, viel Sexappeal – DiePresse.com
- [7]Producerhttps://muri-drinks.com/en-uk/blogs/flavor-library/muri-won-an-award-for-best-non-alcoholic-drink